michael roberson
building semiotic.com
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001
polymath is an applied research lab focused on increasing the reliability and autonomy of AI agents. They build simulated worlds for agents to practice and learn through experience, partnering with leading model labs to push the frontier of agent capabilities. Polymath approached us (Semiotic when we used to be an AI-native design firm) to design a site that felt understated, authoritative, and mathematic.
002
wordware (westin mirner) is an AI context lab in SF. They chose to go with Semiotic when we were an AI-native design firm. We were tasked with creating their landing page after they raised their $30M seed round (the largest seed round in YC history at the time). We collaborated closely with Westin Mirner, Wordware's super talented founding designer. We realized his vision with Semiotic's AI agents; our internal tools handled micro interactions, animations, and end-to-end implementation.
003
playvision is an AI-driven basketball analytics platform. The team approached us when we were an AI-native design firm. For a startup with a flashy one liner: "AI money ball", we had to pull all the stops. Here's an example of some of the type they earned from the landing page design. We're now working on ways for non-designers to be able to easily create these video scroll animations with semiotic.com.
